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All businesses have customers. If they didn't, well, things for them would get a tad rough. Some businesses have tons of customers—and nowadays, customer information is kept in a computer database. The database is managed by a piece of software, and someone needs to manage the software. Which is why we're talking about customer relationship management (CRM) specialists. These tech-savvy peeps are trained in multiple database software apps, and are able to configure them to generate any kind of report the company needs. They also may have to consult with business managers, and call or meet with the customers themselves. It's a great job that combines computer and interpersonal skills—two things that may make you go far in this career.
The Details
CRM specialists manage customer lists and, in the case of non-profits, donor lists—and the care they give their lists directly translates to more business or more money for charities, as well as continued work for employees.
If you've ever had to make a call to a business, you can probably relate to this—according to Salesforce.com (a leading CRM software company), although 92% of all customer interactions happen over the phone, 85% of customers report that they're typically dissatisfied with the experience.
