When we all own glasses with computer screens for lenses, what color should the frames be? When we all pilot hovercrafts that can float above tall buildings, how many seats should they have? When we all head to the moon for spring break, how much should the spaceship fares cost? You can bet that market research analysts will soon be hard at work answering these questions, if they're not already. Market research analysts, as the job title suggests, research and analyze the market—meaning they study what people buy now, and think about what they'll want to buy in the future. Using surveys, questionnaires, or opinion polls, they gather data, then use computer programs to understand the data and create charts and graphs showing their findings. Then they present this information to companies that are trying to create the inventions and services we'll need five, ten, or fifty years from now.
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Market research analysts can help companies to understand what the public needs, now or in the future—which, in turn, allows those companies to take more successful and inspiring risks.
In the 1960s, market research analysts began to study the ways in which television, a new invention at the time, could be used to teach children. The resulting product? Sesame Street, which debuted in 1969 and has been on the air ever since.
